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Auburn, Alabama, is fondly called the “Loveliest Village on the Plains.” This term dates back to 1770 when Oliver Goldsmith wrote a poem called "The Deserted Village," which includes the line "Sweet Auburn! loveliest village of the plain." While the poem is actually referring to a town in Ireland, Auburn fans still took in the description as their own and adopted the "Plains" nickname.

Auburn is the proud home of Auburn University and the Robert Trent Jones Golf Trail, one of the world's finest. It's the coolest college town in the South, according to us, and one of the top 10 cities in the U.S. for small businesses, according to Forbes. Centrally located near Atlanta, Birmingham, and Montgomery, Auburn is easy to get to and easy to love.

Ranked by U.S. News World Report as one of the top ten places to live, Auburn, Ala., is home to more than 70,000 residents. The following is an excerpt from USN "On football Saturdays, when die-hard fans arrive in droves to cheer their beloved Tigers, Auburn swells to the state's fifth-most-populous city. And as Auburn's largest employer, the university also plays a starring role in the local economy."

The unique character of the city of Auburn is the result of a combination of influences from the special atmospheres and energies provided by the diversity of communities in Auburn. A key contributor to this winning formula is Auburn University, which brings to Auburn all the educational and cultural opportunities associated with a world-class university, as well as a youthful presence and major sporting events of interest to national audiences.

Another key element is Auburn's ability, through a long-term strategy of managed growth, to maintain the small-town charm and identity of the loveliest village on the plains while undergoing the growth that is inevitable in a city with Auburn's reputation, outstanding public schools, and varied community offerings.

"Auburn University pride is palpable throughout this football-focused town. Granite plaques honoring athletes, coaches, and administrators embed downtown sidewalks, and the phrase "War Eagle!" translates into the perfect reply for any situation. Stop by Toomer's Corner, named for 115-year-old Toomer's Drugs, a place that's famous for fresh-squeezed lemonade. We're told it's what God drinks on game days..."- Southern Living